"SBS embarked on a project to review and advance its CRM system and sought Genroe's assistance in identifying the steps needed for this task; including assistance in preparing and editing a Request for Proposal (RFP), managing the RFP process, establishing a short list of suitable suppliers and assisting with the evaluation and selection.

Genroe were professional, knowledgeable and incredibly helpful throughout the process.  They took a very complex task and made it more simple and straightforward for SBS.  They were also a delight to work with!

At the end of the project we felt very confident that we had the right shortlist of potential vendors which meet SBS's needs; we also felt confident that the process in evaluating, shortlisting and selecting was done with the utmost care, consideration and professionalism.

As a manager responsible for a number of marketing functions at SBS, it was difficult for me to devote all my time to the CRM project; having Genroe as a partner allowed me to stay on top of the process and feel confident that it was under great care and management so that I could manage all my other responsibilities.  I think the CRM vendors also appreciated having a knowledgeable resource at their disposal to answer queries, etc., without having to constantly go back to SBS.

I would definitely recommend Genroe.  We wouldn't have been able to get the great outcomes we did without Genroe.

Katherine Raskob
Group Marketing Manager
SBS