"The Cellarmasters Group engaged Genroe to do a review and audit of our contact centre including best practice benchmarking. The mandate that we gave them was to come up with a set of quantified "Quick Wins" and more material initiatives that we could implement across our outbound and inbound contact centres with short pay back periods to drive the bottom line growth of our business.

I am pleased to report that we were impressed by both the level of detail that Genroe went into and the thoroughness of their investigations and also the prioritised set of initiatives that they came up with. The challenge we now have is implementing those recommendations and again Genroe have given us practical assistance to start off the process in the form of workshops to explain their recommendations. We have also now engaged Genroe to assist us with scoping the business requirements and project manage the larger initiatives to ensure that they do get delivered."

Guy Brent
Chief Financial Officer
The Cellarmasters Group