Here is the best practice customer survey invite based on the suggestions in our blog post: Writing the Perfect Customer Feedback Survey Invitation. You will need to tweak it to your own needs.
Yes, this is quite straight forward. Would you rather be effective or creative? Personally I’ll always stump for effective.
Hi [Recipient],
You are receiving this survey invite because you recently shopped at our site. We actively use feedback from our customers to improve and provide you with the best possible service. Based on our past experience the survey will take 5 minutes to complete.
>> Click here to start the survey <<
If you have any questions please contact me.
Thank you for providing your feedback. We appreciate the time you have taken and will actively use it to improve our service to you.
Regards,
John Smith Service Director Acme Ltd Email: john.smith@ourcompany.com 1 Sample St, State, Zipcode
To be removed from our customer feedback surveys please use this link: unsubscribe from feedback surveys.
Want the full template?
For the complete, formatted PDF template plus reminder cadence and subject-line variants, grab the free Perfect Survey Invite download. It builds on the example above with everything you need to deploy a high-response-rate survey program.
You can also read the underlying methodology in the blog post: Writing the Perfect Customer Feedback Survey Invitation.