
Marketing and Call Centre Collaborative Design Makes Campaigns Rock
I don’t want to sound as though I am preaching to the converted here as I know how difficult it can be to constantly be
I don’t want to sound as though I am preaching to the converted here as I know how difficult it can be to constantly be
The campaign strategy has been set and the offer created. All that needs to be done now is the selection and loading of the call
Being able to report, measure, review and interpret the results of your call centre campaigns is paramount to the ongoing success of your direct marketing
What if your Contact Centre and Customer Service Departments generated marketing ideas and increased sales through plain old good service, while still reducing costs? Impossible
Tried and tested to provide real solutions to real problems for Contact Centres resourcing needs.
As a great Direct Marketing (DM) professional, you no doubt know your Return on Investment (ROI) attributes, metrics and calculations backwards. However, there always seems
The hard work is done, the calls are being made and now it’s just a matter of waiting for the sales to roll in from
Quite often our clients tell us that they would like things to be better between their Contact Centre and Marketing Departments, so stronger business results
Call centre audits can be a great way to gain some real and useful insights into how to improve your customer facing operations. This post
With call centre infrastructure technology changing on an almost daily basis and the need to ensure robust ROI values in all aspects of Call Centre
Continuous Process Improvement is associated to actions a business takes to continually re-evaluate and change any of its processes based on increasing efficiencies of the
Ensuring success in your next call centre tender evaluation is more than just using good project management techniques. A few months ago, a client called
What is Closed Loop Reporting (CLP) Closed Loop Reporting is any reporting that is done by a business (or silo within a business) where the
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