Adam Ramshaw · HubSpot
How To Use the HubSpot Prospects Tool to Generate New Leads
Most blog readers will never fill in a form — and most inbound marketers leave that traffic to evaporate. HubSpot's Prospects tool quietly shows you which company domains are visiting, even when nobody downloads anything. Here's the exact process for turning that raw "interest" signal into named leads, including filters, alerts, content scoring and the LinkedIn lookup that closes the loop.