Social Media Workshop Training
You've heard about the social media disasters and triumphs. You want to enter the field of play but you want to make sure that you enter on the side of triumph. This workshop will help you do just that.
What's hype and what's real
The Social Media area has been surrounded by hype since the term was first invented. What's real, what's not and most importantly, how can it be used to drive business results? With the number of social platforms changing almost every month this space moves so quickly the problem becomes identifying how you can harness the approach.
PR disasters are common (and widely publicised) in social media?
You've heard and read about the PR disasters. Your management and board don't want to become the next newspaper headline (or Twitter or Facebook post). So care must be taken when entering the social media channel.
Not getting in will mean being left behind
Think of social media like email. When email systems first entered the market the early adopters gain a strategic advantage over their competitors. They responded faster and more comprehensively than companies without email. If you don't understand how your organisation is engaging with social media your competitors could be taking that advantage.
Real companies are using social media to drive sales, profit and lower costs
In amongst the social media hype there is however, good business value being generated. Companies are engaging with social media in strategic and meaningful ways and are generating incremental profit as a result.
The key lies in understanding what social media is and developing a strategy for how to use it in your business. Implemented and managed correctly the chances of a social media disaster befalling your company are very small. At the same time the upside from implementation can be very high.
This workshop works to provide you with a comprehensive understanding of how Social Media fits within your company and gives you practical steps in getting started.
Included are many social media best practice examples and case studies to show you how Social Media has been used by other organisation and can be used by your organisation to drive sales and lift profits.
Social Media: How to apply it in your organisation?
In this workshop you will learn about the following:
- The social media continuum
- Social media as another Above the Line (ATL) channel
- Anonymous: Connected Marketing
- Word of mouth (WOM) marketing
- Metrics: CPM, Message reach, Propagation rate, Message velocity, etc
- Identity known: CRM extensions:
- Branded communities
- Richer segmentation
- Metrics: Tracking sales from referrals, Voice by value
- Net Promoter Score (NPS) the metric
- The Technologies
- Social networking: e.g. Facebook, YouTube, Linkedin, Blogs, etc.
- Broadcast & support: e.g. Twitter
- Location services: e.g. Four Square
- Branded Communities
- The Business Objectives
- Listening
- Talking
- Supporting
- Embracing / Inspiring
- Co-creation
- Implementation
- Organisation, resource, PR, marketing implications
- Implementation Strategy
- Word of mouth fundamentals
- Contagion
- Influentials marketing
- Seeding
- Branded community management
- Integration with CRM
Who should attend?
This workshop is organised into sessions that allow some of your staff to gain a quickly gain a broad understanding of social media while other sessions are used for more in-depth implementation approaches.
- Overview sessions: CEO, COO, CFO, other senior management, plus the staff from the detailed sessions
- Detail sessions: Marketing directors and managers, sales management staff, product managers, customer management.
Your Moderator: Tim Tyler
Tim Tyler is a recognized expert in Relationship & Loyalty Marketing, defined as "Marketing to people you know; customers."
His multinational practice advises major corporations on loyalty program design & operations, customer analytics & insight, advocacy programs, CRM and Customer Experience Management. Clients are in the retail, financial services, pharmaceutical and entertainment industries.
Prior to Genroe Tyler held executive positions in multi-national consulting practices and enterprise software application vendors. He is a well-regarded and entertaining speaker, appearing across the Asia Pacific region.
Book Now
This training workshop is offered as 1 day or 1/2 day sessions. The course content can be customised for your organisation and industry. Contact us now to confirm a date for your organisation.