Customer Feedback System

Your succinct introduction to trigger based marketing.

Event Based Marketing Workshop: Getting Started

This one day internal company workshop will provide you with the tools and skills to get moving on your own trigger based marketing program.

You don't have to be a superhero to know how important it is to be in the right place at the right time. It's the same for your marketing programs. Timing is everything.

Trigger based marketing (also called Event Driven Marketing) enables organisations to drive greater sales conversions with lower overall costs but has traditional been costly and difficult to implement. However, recent innovation in software systems means that the tools needed to deliver this service are now available to every organisation.

This workshop provides practical advice, insights and concrete outcomes that will help you to successfully implement trigger-based marketing in your organisation.

Agenda

This one day workshop has a balance of theory and action so that you hit the ground running when you get back to your office.

The Trigger Based Marketing Value Proposition

  • Detailing the business value trigger-based marketing can create
  • Successful case studies from a range of organisations

Roadblocks and Critical Success Factors

  • The roadblocks (real and perceived) to overcome in order to be successful
  • The factors that will drive your long term success

Tools, processes, skills and approaches in Triggered Marketing

  • The Event/Indicator/Score/Activity relationship and how to use it.
  • Temporal / Implicit and Explicit indicators
  • Customer lifetime value calculations
  • Program Execution
  • and more...

Getting Started

Working through your first campaign

  • Identify candidate Triggers for your business
  • Design treatments
  • Outline Processes
  • Draft the 100 day plan

Deliverables

At the end of the work shop you will:

    1. Have a solid understanding of the key elements of Trigger Based Marketing
    2. Have seen how a range of companies successfully implement it
    3. Have drafted your first campaign and have a 100 day plan for implementation

      Who should attend

      Corporate sales, marketing managers/directors, corporate managers responsible for marketing and business development of their organisations, acquisition and retention focused staff.

       

      Your facilitator: Adam Ramshaw

      Adam_Ramshaw_article

      As co-founder and now owner of Genroe, Adam Ramshaw has spent the last 10 years helping clients to create and implement customer-centric strategies and measurements to drive improved business profitability. With a keen focus on customer loyalty management his clients include Commonwealth Bank of Australia, IAG, AMP and Informa.

      In addition to speaking in Australia and Asia, he is the primary contributor to the Genroe1to1 blog, which strives to provide insightful and practical advice in the field of customer loyalty management.