Customer feedback survey audit

Poorly worded customer survey questions can destroy the effectiveness of the customer feedback process and produce a poor customer experience.  In fact if the questions in your customer survey are not phrased correctly the results that you receive can be misleading and even downright incorrect.

Wasted time and money

Often the time that poorly constructed survey questions are uncovered is when you start to do the analysis.  That's when you realise that the question doesn't quite ask what you wanted or the rating scale doesn't quite capture what you need.  At that point you've wasted the time and money to perform the survey.

Poor customer experience

Questions that are worded in a confusing, ambiguous or unfamiliar way can make the survey experience more difficult for customers to complete.  This can impact negatively on their perception of the organisation delivering the survey.

Incorrect results

Rating scale errors and omissions along with poorly worded questions and other survey issues can lead to incorrect interpretations of the data being collected.  Leaving a critical element off a rating scale can lead respondents to provide responses that do not agree with.  Unfortunately you can't tell that in the data analysis phase of the project.

Unclear results

Unclear results can occur from a variety of less than optimal question wording choices.  For instance where you have two ideas contained in a question the respondent will only be focusing on one idea when they respond: but which one?

Question writing is a skill and an art

Designing surveys and survey questions that hit the mark and give you accurate information is part education and skill and part art.  There is no substitute for having done it time and time again.

We have been running customer surveys for over 8 years.  Over that time we have refined our skills in quickly identifying and correcting poorly worded questions and survey designs.

The Customer Feedback Survey Audit

Our customer feedback survey audit brings all of those years of experience to focus on your survey.  We will quickly review, assess and recommend the changes to your survey that will ensure that you do not fall into the many poor question and survey design issues.

How does it work?

Simply fill in the form below and we'll contact you within one business day.  At that point you can send us your survey (or point us to your on-line site) and we will review your survey and its questions.

We will then send you a written report on the issues that we find the same business day that we receive your survey details.  You can read the report and we'll answer any questions that you have.

How much does it cost?

Each survey review costs US$100 (about $120 Australian or 80 Euros) and we'll give you the payment details (credit card) when you contact us.

30 day money back guarantee

If you're not satisfied with the report just let us know within 30 days and we'll refund your payment, no questions asked.

Contact us now to request a survey audit