We are often asked “what is a good Net Promoter Score for my industry” or if we have any NPS benchmarks for “industry X” that we can use.
Our standard answer to this question is that it depends: on what country you are in, how the survey was performed, when the survey was performed, the number and order of the questions, etc.
(For more information on the complications of Net Promoter benchmarking see this comprehensive blog post.)
While this response is accurate, we acknowledge that it is not that helpful.
So we also offer a range of company benchmarking services for our clients.
Using these services we are able to provide you with a relevant and effective external Net Promoter benchmark against which you can measure yourself.
The process varies by industry and sometimes by company.
If you would like to know more about these services please contact us.