Trigger based marketing is a dramatically more efficient way to run your direct marketing process and is typically 2-12 times more effective than traditional direct marketing.
Trigger based marketing is called many things. You may have heard it called event based marketing or event driven marketing or even Interactive marketing but it is all the same idea: reacting to what the customer is doing and driving up marketing effectiveness.
This presentation is a succinct introduction to trigger based marketing.
In this presentation you will learn:
- Statistics and case studies on the dramatic effectiveness of interactive marketing
- The new approach that you need to use when implementing trigger based marketing
- The minimum systems prerequisites that you will need for success
- The 5 key steps to implementing event driven marketing
- The 5 Critical success factors you need to know
- And the 6 Roadblocks, that are not really there.