FREE GUIDE
The Customer Survey Question Sourcebook
Proven question wording for customer satisfaction, loyalty, effort, value, repurchase intent and free-text follow-ups. Pick the questions, drop them into your survey.
- 19 pages
- 10 min read
What's inside
- Question banks for each major construct — satisfaction, loyalty, effort, value, repurchase intent
- Free-text follow-up question wording that actually elicits useful comments instead of one-word answers
- Demographic and firmographic questions tuned for B2B customer research
- Annotations on which questions to use when — the trap is using the wrong one and confusing yourself
“A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it.”
Russell Evans
Wolters Kluwer Asia Pacific
Who it's for
- CX and research leaders designing or refreshing a customer survey
- Programme managers replacing legacy survey questions that no longer earn their place
- B2B marketing teams running annual relationship surveys and transactional NPS