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Customer Retention Rate Calculator
Track customer retention rate over time. Pairs with the Return on Retention Estimator to show the revenue impact of improving the number.
What's inside
- Calculates customer retention rate from period-start, period-end and new-customer counts
- Tracks rolling 12-month retention so you see trend, not just the most recent snapshot
- Surfaces gross vs net retention separately — the difference matters once expansion revenue is in play
- Pairs with the Return on Retention Estimator: feed the calculated rate into the revenue model
“If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge. The CustomerGauge platform has enabled us to measure the end to end customer journey and make data driven decisions to drive operational improvements, resulting in substantial increases to our NPS scores and customer retention rates.”
Peter Perla
Sumo
Who it's for
- CS and account-management leaders tracking retention as a primary KPI
- Finance teams modelling the revenue impact of retention movements
- B2B SaaS leaders distinguishing gross from net retention for the board