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Acceptable Survey Response Rate Calculator
Tells you what response rate you need to hit, given your population size and the confidence interval you want around the result — so you stop guessing whether a 20% rate is good enough.
What's inside
- Returns the minimum response rate you need for a statistically defensible result at any sample size
- Tells you what sample size you need at a given confidence interval — useful when designing the survey, not just receiving it
- Includes notes on response-rate benchmarks for B2B vs B2C customer surveys
- Settles the perennial argument about whether your response rate is 'good enough'
“A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it.”
Russell Evans
Wolters Kluwer Asia Pacific
Who it's for
- Programme managers sizing a customer survey and needing to justify the sample target
- Analysts who keep getting asked whether a given response rate is statistically defensible
- CX leaders running B2B or B2C customer-feedback programmes