Customer feedback surveys can damage your customer relationships!
That’s right, if poorly implemented, the very tool that you rely on help to help you improve customer relationships can do the exact opposite.
This whitepaper outlines the top ten customer feedback survey mistakes that companies make.
You will learn
- How often you should survey your customers.
- What questions you should ask
- Why you should not ask about “customer satisfaction”
- How to interpret your customer feedback survey results.
- Why asking your customers “what is important to you” is bound to fail.
- And more…