This blog will look into the different types of content types a business can use in inbound marketing and tackle this very concern.[Read more…]
The difference between a Digital Marketing Funnel and a Buyer’s Journey
You might assume that a digital marketing funnel and a buyer’s journey are the same
The buyer’s journey is a flow chart of the thought process that your buyers go through before they make the decision to purchase something from your business. It’s what you use to understand your prospect, and build yourself a well-informed marketing funnel.
A marketing funnel describes the marketing tactics you use to address each stage of the buyer’s journey.
They are both important and certainly not the same.
To the average
Besides that, the structure, use and location of a landing pages is massively different from a homepage.To set up a well-oiled marketing machine a major moving part will be having a homepage and multiple well placed landing pages.[Read more…]
Marketing campaigns rely on getting your carefully crafted marketing messages to your prospects and customers. Paid Media, Earned Media and Owned media are the three key ways to get those messages distributed.
In this post we’ll review how each of the media types differs, their advantages and disadvantages, and how you can combine them for maximum effect.[Read more…]
The buyer’s journey is the foundation of an effective marketing funnel. Without it, you’re shooting blind and B2B marketing becomes a matter of luck rather than a series of calculated moves.
A buyer’s journey is the typical or most likely process a prospect will go through leading up to the purchase of a product or service. It involves the thought process, reactions and interactions a potential buyer may go through before they are on-boarded as a client.