Hi and welcome to the blog outpost for Genroe. Genroe has been a driving force in helping companies better understand their customers and generate more value from them since 2002. Our focus is in the banking insurance and telecommunications markets but we have done work for other organisations and markets as well.
Not surprisingly, the common thread is that all of our clients have customers with potentially higher value. Don’t you?
With so much information in the blogosphere, and internet in general, regarding customer management you may wonder why we are starting this blog. Well, put simply, we believe that we have a different, much more practical approach to the topic than most.
While you will find plenty of thought leadership in this blog you will also find lots of practical approaches and case studies that show you how we have helped clients and hopefully this will help you to deliver on good ideas. We call it “Do Leadership”. After all, when it all comes down to it, it’s what you do that generates value for your company not what you think.
You will also see us post new content at our regular Genroe website and point to good ideas, and Do Leadership that we see elsewhere. We will also ‘mix it up’ and invite colleagues, customers and friends to post here as we talk about doing.