A simple change in words can influence the response. Choose your words wisely as it may skew your results!
Customer Survey Design
This series of blog posts will explore the different survey design techniques used to increase open rates, engagement and encourage the right people to give the kind of feedback that will make a difference to your business.
The length of your customer survey is just as important as the questions you’re asking. So exactly how long should your customer survey be?
A very simple and easy to understand guide on How to Create a Google Survey.
In the search for the perfect customer feedback metric there is an ongoing arms race. It started with the venerable Customer Satisfaction. Then came the Net Promoter®. More recently we have seen the Customer Effort Score, and another new word of mouth metric recently released. What about Net Emotional Value (NEV) or Net Value Score?
Nobody wants to be seen dead in last year’s customer feedback metric (oh the embarrassment, I could just die) but with so much choice it naturally leads to the question: which customer feedback metric is the best? [Read more…]
From the first day of primary (or grade) school most of us compete.
I bet I can beat you to the fence/jump higher than you/hold my breath longer than you.
It doesn’t matter what the event; we’re ready to see who wins. If you are a CEO, or you report to one, and want to show that your company is the best you might choose to compare Relationship NPS® but that may be worth less than you think. [Read more…]