Inbound marketing may appear to be one of the latest trends, but it’s been working for marketing professionals for over a decade now. It just has a new name. It’s the idea that you should build a relationship with your customers by helping them and educating them on their problem and the solutions before you sell to them on your B2B business. So why should you convert to inbound? First, let’s highlight the differences.[Read more…]
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.