The difference between a Digital Marketing Funnel and a Buyer’s Journey
You might assume that a digital marketing funnel and a buyer’s journey are the same
The buyer’s journey is a flow chart of the thought process that your buyers go through before they make the decision to purchase something from your business. It’s what you use to understand your prospect, and build yourself a well-informed marketing funnel.
A marketing funnel describes the marketing tactics you use to address each stage of the buyer’s journey.
They are both important and certainly not the same.
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.