Customers, just like products, tend to progress through a lifecycle. In this case, a “customer lifecycle”. If you manage this process properly, you will have customers who continue to add value to your organisation.[Read more…]
We’re putting on a half day seminar on Social Marketing strategies and their relevance to commercial marketers. See below for more information.
A half day seminar – 4 May 2010 Sydney
Direct Marketing has spent decades perfecting “the right message to the right person at the right time through the right channel,” decreasing segment sizes toward 1-to-1 Marketing. The focus has been on determining how customers are different and then marketing to those differences. [Read more…]
This is the second in a three-part posting that discusses ways call centres can help the business in retaining customers. For more information on really listening to the customer, speaking the customer’s language and offering products/services/information that the customer wants, see the first post. [Read more…]
This is the first of a three part-posting that discusses ways call centres can help your business in retaining customers.
These days, many of my clients (and in fact businesses in general) are aware of the relevance and benefits of retaining their current customers. After all, it costs 5 to 6 times more to acquire a new customer than retain an existing one! [Read more…]