Many companies would like to improve their customer retention but are unsure how to make the changes in their business to improve this important profit lever.
Identify Customer Retention Drivers
The first step in implementing customer retention programs is to identify the customer retention drivers. Without first identifying the retention drivers you run the risk of blindly implementing a range of programs which may or may not impact customer retention.
So let’s go back to basics and identify some of the retention related drivers that are going to support the achievement of greater profits for your company. [Read more…]
Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
Every year, companies spend millions of dollars running business promotion competitions to improve new customer acquisition rates. While many of these competitions are successful on the face of it, just as many could easily provide greater returns. By changing your perception of competitions from being a tactical way to boost short term sales to a powerful tool in your 
It always amazes me the trouble companies go to secure new customers and then just throw them into a bucket labelled “Customer”, never looking at them again.
