Many companies would like to improve their customer retention but are unsure how to make the changes in their business to improve this important profit lever.
Identify Customer Retention Drivers
The first step in implementing customer retention programs is to identify the customer retention drivers. Without first identifying the retention drivers you run the risk of blindly implementing a range of programs which may or may not impact customer retention.
So let’s go back to basics and identify some of the retention related drivers that are going to support the achievement of greater profits for your company. [Read more…]