The buyer’s journey is the foundation of an effective marketing funnel. Without it, you’re shooting blind and B2B marketing becomes a matter of luck rather than a series of calculated moves.
A buyer’s journey is the typical or most likely process a prospect will go through leading up to the purchase of a product or service. It involves the thought process, reactions and interactions a potential buyer may go through before they are on-boarded as a client.
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.