Today we welcome a guest post by Sam Johnson. Sam is the Founder at Feedback Loop – An Australian Software Company that helps businesses get the best testimonials on their website.
Extending your customer feedback process to also capture testimonials is a relatively simple task. You already know which customers are advocates of your brand from the feedback. Now all you need to do is ask them for a testimonial.
I’ll let Sam take it from here on some great ways to improve your customer testimonials.
Customer testimonials are one of the most powerful forms of marketing yet there are a few common mistakes that you can fix to quickly increase sales on your website.