A simple change in words can influence the response. Choose your words wisely as it may skew your results![Read more…]
It’s Tuesday afternoon and you’ve just been handed a stack of customer feedback forms with a wealth of information and data to go through and analyse before Friday. You look at the forms; there are numbers, scales, and paragraphs upon paragraphs of commentary.
You pause for a moment and breathe. Where do you begin? What can you even do with all that information?
The length of your customer survey is just as important as the questions you’re asking. So exactly how long should your customer survey be?
The campaign strategy has been set and the offer created. All that needs to be done now is the selection and loading of the call lists. The campaign is ready to roll and you can hand off to the call center. But wait, have you made sure that the call center will be able to get the maximum value from all of your hard work?
Recognising and correcting the most common campaign “set up” problems can have a huge impact on your campaign outcomes. So the next time you are starting a new campaign ask yourself these questions:[Read more…]
When you start out on your transactional customer feedback or Net Promoter program everything looks rosy but there are six issues that you will run into all too soon.
Here are the problems you will face and the solutions.[Read more…]