In the customer loyalty survey process, one of the keys is to make sure that your survey addresses all of the product and service attributes that are important to your customers. Seems simple and logical, doesn’t it? But as they always say, it’s not always as easy as it seems.
Determining what is important to a customer is the subject of a recent post in this blog. And to determine what should go into that list of “potentially important” things is the subject of this blog item. [Read more…]