I attended the 29 March 2011 event in Sydney (disclosure Genroe is an Aprimo Field Partner) at which Aprimo CMO Lisa Arthur presented the organisation’s “10 Imperatives of the Marketing Revolution”. Overall, a good presentation and interesting content.
Also interesting were the results from the impromptu polls that Lisa performed on the assembled marketers. Using hand held response devices, Lisa asked questions and gathered live data for review by the audience. [Read more…]