A very simple and easy to understand guide on How to Create a Google Survey.
You’re a smart business owner. You keep up to date on the latest trends. You really like the whole customer feedback idea and maybe you’ve heard about Net Promoter but you’re just too small for it to be useful, aren’t you?
Maybe you think that as a B2B company you don’t have enough customers to make the data collection useful.
Don’t be so sure. Customer feedback of all types and NPS in particular can be used to good effect in businesses of all sizes, including small and medium B2B businesses. [Read more…]
Being able to report, measure, review and interpret the results of your call centre campaigns is paramount to the ongoing success of your direct marketing strategy. But, did you know that 8 out of 10 businesses can improve campaign success through improved call centre reporting and analysis?
Understanding, reviewing and actioning your call centre reporting can help you to make informed decisions on improving your direct marketing strategy and outcomes. [Read more…]
As a great Direct Marketing (DM) professional, you no doubt know your Return on Investment (ROI) attributes, metrics and calculations backwards. However, there always seems to be one Contact Centre metric that flies below the radar for a lot of consummate DM professionals – Average Handle Time.
I’d love an extra dollar for every time we have worked on a project where we have been able to identify opportunities to improve the client’s business with a focus on AHT as a key metric in their ROI calculations and modelling.[Read more…]
To paraphrase John Wanamaker, the famous 19th century Department Store Magnate, “Half my marketing is wasted. I just don’t know which half.” Unfortunately, company boards are no longer likely to smile at this quip.
The Marketing community is under extreme pressure to justify their marketing spend to company Boards. More often than not they must now do this by showing a direct link between their marketing spend and company profits.
As an example of the impact of this trend, the 2003 AFR BOSS Marketing Directions Survey shows that there is an increasing demand for delivery and accountability from Senior Executives.[Read more…]
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