I don’t want to sound as though I am preaching to the converted here as I know how difficult it can be to constantly be in charge of coming up with new concepts or offers that will grow your business whilst still providing positive ROI contributions!
But recently I worked with a client where I found that that the Marketing Department was the only source for campaign/offer, product and service ideas. Plus they were trying to do everything on their own!
What’s wrong with this you may ask?[Read more…]