Your presentation nails each of the points you want to make. It starts right up front with the bad news: Net Promoter data for the business group in question.
So how is it that 3 minutes in, you’re under attack on the very first slide? A senior manager is pointing accusingly at the screen:
I don’t believe that NPS – you don’t have a big enough sample size.
More and more people are hearing about sample size and are using their half knowledge to frustrate the customer feedback process.
In this webinar we’ll be looking at what sample sizes really mean and provide practical advice on how to use information in your analysis and reports. [Read more...]