One of the most common causes for confusion for my clients, when trying to convert leads into sales, is figuring out how TOFU, MOFU and BOFU content should differ within the inbound marketing scheme of things.
Out of the three, BOFU is by far the hardest content to create well, it is also, arguably, the most important content.
This is because BOFU content needs to be crafted to push a prospect from consideration to decision of the marketing funnel. At the very least, they should be eager to know more about buying.
In addition, your sales team need to feel confident that contacting prospects that convert on your BOFU content, can lead to a sale.[Read more…]
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.