The campaign strategy has been set and the offer created. All that needs to be done now is the selection and loading of the call lists. The campaign is ready to roll and you can hand off to the call center. But wait, have you made sure that the call center will be able to get the maximum value from all of your hard work?
Recognising and correcting the most common campaign “set up” problems can have a huge impact on your campaign outcomes. So the next time you are starting a new campaign ask yourself these questions:[Read more…]