If you’ve ever written a technical B2B blog post and wondered why no one reads it, don’t be disheartened. Technical blogging help is at hand.
I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers and get’s leads to click on emails. Technical blogging can be tricky because writing for your audience means writing to their level of understanding, not yours.
Writing a blog post that gets you to the top of the Google search page has become the Holy Grail of increasing website traffic. And as with anything worth achieving, it presents quite a challenge, even to the most capable of content marketers.
I have written lots of blog posts over the past 10 years. I’ve seen the trends in SEO change from short and frequent to the current ideal – long and informative.
What I can say is using the Google algorithm to your advantage today is more achievable, especially for people who know their subject.
Surprised? Here’s why.[Read more…]
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.