Best Practice Corporate Governance for Net Promoter Score Success
When rolling out a transactional customer feedback process such as Net Promoter you need a corporate governance process that will deliver success. Best practice experience suggest two
When rolling out a transactional customer feedback process such as Net Promoter you need a corporate governance process that will deliver success. Best practice experience suggest two
Recently my wife and I spent some very nice time in a Club Med beach resort. These have become one our favourite vacation destinations over
You’re a smart business owner. You keep up to date with the latest trends. You really like the whole customer feedback idea, and maybe you’ve
Winnowing the leads your marketing process collects is an important task. Which downloaders, event and webinar attendees, email contacts should your sales team put at
A simple change in words can influence the response. Choose your words wisely as it may skew your results!
Statistical analysis is a big, complex and fascinating area of study. Okay, okay maybe it’s not fascinating for everyone and I can already hear a
From the first day of primary (or grade) school most of us compete. I bet I can beat you to the fence/jump higher than you/hold
Transactional Net Promoter Score (NPS), where you ask customers to indicate their willingness to recommend your processes rather than their overall relationship with your organisation,
Another of the great conversations at the recent CustomerGauge User Group meeting was around driving employee engagement. There were some very good ideas and best
The length of your customer survey is just as important as the questions you’re asking. So exactly how long should your customer survey be?
It was a great internal brain storming session to collect questions for your new customer feedback survey. And, over the last few days you’ve wordsmithed
Is the new iPhone better than the latest Android phone? Ask 10 people and you’ll get 10 different answers — all of them based on
Staring at a blank sheet of paper trying to write a customer survey is never fun. However, if you break the survey down into logical
There are plenty of bad customer satisfaction surveys and plenty more bad customer satisfaction survey questions but today were looking at the worst mistakes we
MQL (Marketing Qualified Lead) is a relatively well-known term in B2B Marketing circles but there is little real world advice on what they are or how to apply to idea in your business. In this post we’ll look at practical approaches to identify and act on your MQLs in a…