While there are many advanced statistical packages out there you don’t need them to perform a detailed and comprehensive analysis of your survey data.
You can use the same techniques and approaches in Excel and in this post, I’ll take you through how to analyze survey data in Excel.
Excel is a very good tool to use for your analysis and has the benefit of being on almost everyone’s desktop. With a little bit of insight, you can do almost everything the statistical packages can do in Excel.
Don’t fall into the trap of thinking it’s an inferior tool.[Read more…]
When you want to understand how customers perceive your business, its products and its services, a customer survey is often the tool you reach for first.
And they can be very useful but you should be aware of both the pros and cons of surveys when using them in your business so that you can guard against common issues and leverage the strengths. [Read more…]
You’ve spent weeks framing the course, writing the course notes, building PowerPoint slides, booking just the right venue.
Now the course is over you want to know what the attendees thought of it.
Was it any good? Would they buy another course from you? Do you need to re-write parts of it?
Without the right training course evaluation questions, you’ll never know.
Over the years I’ve analyzed literally tens of thousands of responses from hundreds of such questionnaires. In that analysis, I found that there are only 5 training survey questions that are really important to ask.
These questions are important drivers of customer loyalty and will tell you where you need to improve your course.
In this post I cover each question, the training evaluation questions you should exclude and when to run your survey.
You’re a smart business owner.
You keep up to date with the latest trends.
Maybe you think that as a B2B company, you don’t have enough customers to make the data collection useful.
Don’t be so sure. Customer feedback of all types and NPS, in particular, can be used effectively in businesses of all sizes, including small and medium B2B businesses.
Here are your four steps to customer feedback success for small or medium B2B organizations. [Read more…]