We’re putting on a half day seminar on Social Marketing strategies and their relevance to commercial marketers. See below for more information.
A half day seminar – 4 May 2010 Sydney
Direct Marketing has spent decades perfecting “the right message to the right person at the right time through the right channel,” decreasing segment sizes toward 1-to-1 Marketing. The focus has been on determining how customers are different and then marketing to those differences.
Social Marketing changes the attitudes and habits of a community. Reducing the smoking rate in many countries is just one example of the power of Social Marketing. Generally funded with public monies, Social Marketing also has a focus on individuals, but through community.
As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them. Increasingly, the task for commercial, for-profit, marketers is to work inside a community of pseudo-anonymous customers in sites like Facebook, YouTube or Twitter, because that is where customer attention is now concentrated.
In this brand-new world, the skills of Social Marketing are hyper-relevant. In this session, Tim Tyler will discuss successful Social Marketing strategies and their increasing relevance to commercial marketers.
In this practical 3 hour seminar you will learn:
• The changing ways that customers are consuming content
• How you must following customers – or lose them
• Connected marketing and how to use it
• The Influentials and the new 30 second spot?
• How to develop a Social Marketing framework
What to know more? Download the booking form for Achieving Better Customer Retention through Social Marketing