Many organisations would like to become more customer focused but it’s easier said than done. The usual approaches of staff lectures, customer service training courses and CEO speeches are all very well but are forgotten almost before the attendees leave the room.
Until now there have been few other choices.
But Adam Ramshaw (Director, Genroe) has just been certified in the delivery of TacticTravel. Developed by CustomerGames, a European specialists in gamification, TacticTravel is a unique new way to really engage with your staff and drive a deep understanding of the the need for and execution of customer focus.
What is it?
TacticTravel is an interactive game-based workshop. It uses gamification approaches to drive home the change to a customer centric culture in a way that normal workshops simply cannot.
TacticTravel is ideal for allowing players to discover the importance of customer focus and to apply these insights within their own work situation.
This approach has an up to 80% retention rate and also helps build cross-functional links within your organisation while staff experience the customer centric change, instead of just hearing about it.
What is it about?
Important themes such as an outside-in perspective, customer requirements, customer satisfaction, customer communication and creating ambassadors/promoters form common threads throughout the game. Cooperation and sharing customer information also play an important role.