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e-Book: Achieving Better Customer Retention Through Social Marketing

What can we learn from anti-smoking campaigns?

Surely they have little to do with driving the best returns from the new medium of social media.  As it happens social marketers (as opposed to social media) have long been confronted by and resolved many of the issues social media now confronts.

Social Media learning lessons from Social Marketing

Social marketing is similar but not the same as social media. The distinction is between social media (Facebook, Twitter, etc) and social marketing.  This e-book explores the approaches that social marketing have been using for decades and applies them to social media and customer retention.

In this 26 page e-Book you will learn:

• What has happened to our customers and how they're behaving differently.
• Why this has caused commercial marketers to follow them into their social worlds.
• Definitions of what this new marketing looks like and the types of marketing that are going on in this new social world.
• Typical approaches and pitfalls in "influential marketing".
• What our social marketing colleagues do and how they do it.