Tools

Return on Retention Estimator

One of the challenges that our customers often give us is to justify investment in Customer Retention, i.e. how much should I spend to keep my existing customers. We have simplified one of our advanced ROI tools to estimate Profit Improvement with just four pieces of company information.
More info on the Return on Retention Estimator

31 Point Marketer's Call Centre Diagnostic

We recently wrote three articles that covered the challenges that marketers face delivering their campaigns through the call centre channel. The articles covered set up, execution and reporting of campaigns when delivered via call centres.

This diagnostic allows you to rate your ability to maximise your campaign success when using your organisation's call centre and identify ways to improve its performance.
More info on the 31 Point Marketer's Call Centre Diagnostic