The Genroe Team

As a team, Genroe consultants are a diverse mix of highly specialized, intelligent and business-savvy professionals. By pairing experts in subject-matter with experienced analysts, Genroe delivers powerful outcomes for clients that yield a significant return-on-investment for their clients. Each team member has at least 15 years of experience in their unique specialty field. This, combined with an in-depth knowledge of how to turn strategic theory into practical delivery, allows the Genroe team to drive profitability for their clients. Genroe consultants come from a wide range of job roles and industries, including senior managers and operational executives for some of the world's largest organizations.

Genroe is more than a consulting firm. Our techniques are based on an analytics platform of algorithms, and our analysts' data methods help identify opportunities where our clients can leverage current and potential customer value. Genroe's analysts work closely with implementation specialists to develop strategies for customer retention, cross-selling and up-selling, with the goal of unlocking hidden value within the customer base.

Our implementation specialists drive the execution of Genroe's programs through a series of targeted customer management strategies. They also coach our clients' staff on the best techniques for getting the most outstanding results from the program.

Strategy + Implementation

At Genroe, we create practical strategies for our clients, and then coach staff members in their successful implementation. We believe that the best strategy in the world is worthless without effective implementation.

Integrated Approach

We offer a substantial level of experience in the customer-facing areas of business, including sales, marketing, customer service and back office. To maximize results and minimize implementation problems, we develop programs that can be implemented across multiple business silos.

Practical Business Experience - Not Just Fancy Theories

Genroe consultants have many years of operational management experience, which allows them to successfully implement strategies, not just design them.

Founders

Tracey Ah Hee (Founder and CEO)

Widely acknowledged as an expert in the field of customer management, Tracey Ah Hee leads Genroe's consulting practice in the Asia-Pacific region. With over twenty years of experience developing intelligent customer management programs, she has overseen record growth in profitability for Genroe's clients. By specializing in the evaluation of customer bases, Tracey applies her analytical expertise to successfully implement programs that retain and grow customer value through reduced customer attrition, resulting in a significantly better ROI for clients.

Tracey works with a number of major international and Australian clients in the telecommunications, financial services, insurance and retail industries, as well as one third of the world's Standard & Poor's AAA-rated banking institutions.

Adam Ramshaw (Founder and CTO)

Adam possesses nearly twenty years of experience in senior executive roles with global and local organizations. A natural strategist, he has a developed a deep knowledge of customer, financial and data analysis.

As the co-founder and Director of Genroe, Adam has been responsible for the creation and implementation of customer-centric strategies and measurements. Adam has led Genroe to become a successful marketing and strategy consultancy, with his clients including the Commonwealth Bank of Australia, National Australia Bank, QBE, IAG, AMP and MBF.

Prior to his founding Genroe, Mr. Ramshaw held various roles in marketing and general management, including his roles as Managing Director at a successful software company and as Head of Corporate Financial Planning and Strategy for Scitec, Ltd. In addition, Adam has held a variety of senior-level roles with Honeywell, at their offices in Australia and the US.

In addition to his role at Genroe, Adam is also widely respected on the international and domestic speaking circuit for his expertise in customer strategy, econometrics, data analysis and customer-driven financial modelling. He holds a Bachelor's Degree in Engineering, as well as an MBA from the Macquarie Graduate School of Management, and is often a guest lecturer for the Master's program at FINSIA (Financial Services Institute of Australasia).