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Our Return on Retention Estimator (RORE) will help you to estimate the customer value that you will drive from changes in your customer retention (or attrition) rates.
This tool has been used in University Business schools to calculate the value of customer retention.
Estimating the Return on Investment for simple Acquisition style campaigns is relatively straightforward. However, many organisations are not able to make the same calculations for improvements in customer retention.
This RORE is a simplified version of one of our advanced ROI tools and enables you to make simple estimates of the profit impact of changes in customer retention rates.
It is based on MS Excel but contains no macros; so you must have MS Excel to use it.
Please note that the RORE is provided on an as is basis and Genroe accept no liability for its use in any way whatsoever.
