Product and Service Bundling Services
It sounds so simple to create product and service bundles - combine some products into a package and give customers a discount for taking it up. The result is higher revenue, lower operational costs and better profits, i.e. 1+1=3; the synergistic profitability impact.
But it’s not that easy. There are many unique issues in developing and implementing this strategy that will ultimately drive success or failure.
Bundling involves combining a range of products, it exacerbates the complexity and importance of resolving these issues and challenges in order to reap the potential profits. What appears to be a winning profit strategy could end up with disastrous results to a company’s bottom line if not managed correctly.
Implement Genroe’s Proven Bundling Methodology
Over the past 7 years Genroe have helped organisations to implement product and service bundling. We have refined and tested the process to cover the key business areas required for success.
Through our process your organisation will gain a detailed understanding of how to implement this effective strategy in a way that adds value to your business and avoids the pitfalls. You will then use that understanding to design and successfully implement the approach in your organisation.
What is included?
Strategy Development
The initial phase of the project is an introduction to bundling strategy and a check to ensure that it suits your business.
- Bundling Phases
- The three Bundling Models
- The 7 Step Bundling Construct Hierarchy
- Passing the IDUS Test
- Managing Perceived Value
- Existing Customer Management
- Building Bundling Positioning
Implementation
A series of nine workshops through which you will identify the detailed steps to design and implement your strategy. Areas covered include
- Transfer charging
- Revenue protection
- Migration path and management
- Service quality, and more.