Insurance

As consumers try to find new ways to cut costs, many are willing to switch from one insurance provider to another.

Health insurers are seeing employee benefits packages change, and competition is fierce as more insurance providers seek to maintain subscribers. At the same time, given individual economic factors, marketing to people whose circumstances disqualify them is a waste of valuable resources.

As the economy remains in flux, consolidations and acquisitions will occur. Any company wishing to be acquired should protect and increase the value of their customer base, which is likely their most valuable asset.