31 Point Marketer's Call Centre Diagnostic

We recently wrote three articles that covered the challenges that marketers face delivering their campaigns through the call centre channel. The articles covered set up, execution and reporting of campaigns when delivered via call centres.

This diagnostic allows you to rate your ability to maximise your campaign success when using your organisation's call centre and identify ways to improve its performance.

It is based on MS Excel but contains no macros; so you must have MS Excel to use it.

Please note that it is provided on an as is basis and Genroe accept no liability for its use in any way whatsoever.

Download the Call Centre Diagnostic

Fill in the form below to download the 31 Point Marketer's Call Centre Diagnostic

"Genroe have been performing ac3's customer survey for a number of years providing valuable analysis on issues and flexibility in approach.  After the last survey we decided to have Genroe review our back-office processes to see if we could identify where we might do things better in terms of delivering the level of service we desired.

Genroe approached the task very professionally, presenting a strategy that we both agreed on, an execution plan and an agreed outcome/feedback mechanism. The report was very comprehensive and where we needed more focus Genroe were happy to provide it.  As a result we are now looking more at the root cause of issues rather than just symptoms.

We would recommend Genroe for their professional approach, their flexibility in meeting customers requirements and their well balanced responses." "[Genroe's] integrity mixed with his deep understanding of various business aspects and human nature made him an invaluable partner."

Monique McIntosh
Chief Operating Officer
ac3