While other areas in the economy continue to suffer, the telecom industry (as is often the case during recessions but is even MORE the case during this recession given technology and device improvements) continues to flourish.
Competition for subscribers and their “share of wallet is fierce” – operators, whether primary or virtual (resellers, pre-paid providers, etc.) are now competing on more dimensions than ever- from the handsets to services and rate plans – it’s vital that these companies understand consumer behavior and exploit their intelligence by identifying and constantly courting individuals who are likely to spend more – and more – present and future.
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