Taguchi Testing: Triggered marketing testing on overdrive

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backstage-pass-vip

If you are already using triggered marketing approaches, then you will want to maximize the value of each contact with your customer.  To do that, you need to test your communications. And if you’re like most people, you’d be happy to improve the conversion on your triggered pieces by a few percentage points. What if there was a way to double or triple the number of conversions?

Impossible?

There is way and the secret is to vastly improve your ability to test e-newsletter elements efficiently and effectively. The way to do that is called Taguchi test design. [Read more...]

Filed Under: Best Practices, Marketing Automation, Trigger Marketing Tagged With: , ,

How Kmart knows you’re pregnant before your family does

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This is a fascinating insight into the state of the art in triggered and reactive marketing. In a longish, but very good article, the New York Times provides some great case study material on how Target in the US identifies and targets, no pun intended, women who are pregnant BEFORE they buy any pregnancy related goods or services. With this head start on the competition they are able to generate excellent returns on their marketing.

Do you know any companies working at this level of sophistication? Let me know.

Here is the full article: How Companies Learn Your Secrets

Filed Under: Customer Analytics, Customer Strategy, Marketing Automation, Trigger Marketing

Trigger Marketing Demands a New Approach

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Theoldway

Trigger marketing is not just a fancy new marketing technique that you can layer over your existing campaign process. It is a fundamentally different way of interacting with your customers.

With trigger marketing programs typically 2 to 12 times more effective than traditional direct marketing programs [1], it’s worth implementing this new perspective for your business. [Read more...]

Filed Under: Marketing Automation, Trigger Marketing Tagged With: