Call centre execution: 7 ways marketers can improve Conversions

getting-contact-centres-and-marketing-together

The hard work is done, the calls are being made and now it’s just a matter of waiting for the sales to roll in from the call centre, or is it?

Call centre execution of campaigns is crucial to achieving results for the business. However, ineffective operational structures, inconsistent operational practices, as well as conflicting campaign objectives and reporting can often lead to poor results for good campaigns.

Here are 7 areas that can lead to dramatic improvements in campaign performance. [Read more...]

Marketing people are from Mars and Contact Centre People are from Pluto

Abstract-Planet-With-Sun-Flare

Quite often our clients tell us that they would like things to be better between their Contact Centre and Marketing Departments, so stronger business results could be achieved.

Every situation is different and does need to be dealt with on a case by case basis. Here are 5 easy tips that you could implement immediately to ensure that your relationships do not deteriorate. [Read more...]

Call Centre Audits demystified

checklist

Call centre audits can be a great way to gain some real and useful insights into how to improve your customer facing operations. This post lets you in on what they are and how to run one effectively.

[Read more...]

The 19-point Call Centre Review You Can Do Today

A-Confused-Funny-Man

Recently, I had to deal with my Telecom supplier.  As a result of the incredibly bad service I received, I’m putting it in pen to paper to give you a 19-point call centre review that you can do today to provide better service;- from the customer’s perspective!

Speech Recognition Systems

A poorly set up SRS (Speech Recognition System) can be an incredibly frustrating experience for the customer!

My experience

Recently, I called my Telecom provider to ask some questions: how could I increase my plan with them, and what did I need to do to ensure I had global roaming on my phone for my upcoming overseas trip. [Read more...]

7 Steps to documentation success in your next call centre project

With call centre infrastructure technology changing on an almost daily basis and the need to ensure robust ROI values in all aspects of Call Centre operations, call centres themselves are fast becoming the hub of continual change and project deployment.

Projects in Contact Centres can be dynamic and as varied including:

  • The sourcing of new 3rd party vendors for the provision of services,
  • The request for, and introduction of new technology and  platforms,
  • Call centre best practice  process reengineering and optimisation,
  • Writing, reviewing and implementing tenders,
  • Less complex projects (that may only  take a couple of days to wrap up) [Read more...]

Continuous Process Improvement for Call Centers

Continuous Process Improvement is associated to actions a business takes to continually re-evaluate and change any of its processes based on increasing efficiencies of the process, potentially reducing the associated costs and increasing its effectiveness.

A large number of businesses still work with the traditional model in regards to their processes, where they may not change or alter them until reactively needing to do so.

In contrast, pro-active businesses are continually challenging current processes and changing them on a dynamic basis to increase effectiveness and efficiencies as well as reduce costs.

In many ways, it’s like owning a car. [Read more...]

Ensuring Success For Your Next Call Centre Tender Evaluation

Success-Guaranteed

Ensuring success in your next call centre tender evaluation is more than just using good project management techniques.

A few months ago, a client called and asked for help.  They were going through the process of tendering for some new technology for their Contact Centre infrastructure.  They approached us for help because the project had come to a bit of a stalemate.

The tender process had gone through the usual milestones and the business had already gone to market with a requirements document for new technology.

The client had received the tenders back from various vendors, engaged the vendors in product presentations, and worked through site visits to see the product in operational mode.

On top of this, the client had also compared the most favoured responses.

However, the Project team were split 50/ 50 spilt on who should be awarded the business. [Read more...]

Understanding the value of Closed Loop Reporting

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What is Closed Loop Reporting (CLP)

Closed Loop Reporting is any reporting that is done by a business (or silo within a business) where the generated information is tabled to the intended audience, the audience acts upon the information within the original report, and they then report back to the originator of the data as to what has happened or will happen as a result of their report.

I will show you a “visual” of this reporting style. [Read more...]

Call Center reporting: Are you leveraging Service Performance Indices

What is a Service Performance Index (SPI)?

In the purest context, a SPI is a report showing how successful your business (or business silo) is at servicing your customers needs: customers being either internal or external.

Another way to look at it is to say that it is a snapshot view of how successful you have been at meeting your customer’s needs and expectations at any given point in time. SPI’s show a total score as either a percentage or raw number for the period measured. They can be created in many formats going from very simply to comprehensive reports that are incredibly detailed. [Read more...]

9 ways Contact Centres can help retain customers! (Part III)

This is the last in a three-part posting that discusses ways call centres can help the business retain customers.  In the first two posts, we discussed: