
The hard work is done, the calls are being made and now it’s just a matter of waiting for the sales to roll in from the call centre, or is it?
Call centre execution of campaigns is crucial to achieving results for the business. However, ineffective operational structures, inconsistent operational practices, as well as conflicting campaign objectives and reporting can often lead to poor results for good campaigns.
Here are 7 areas that can lead to dramatic improvements in campaign performance. [Read more...]


Quite often our clients tell us that they would like things to be better between their Contact Centre and Marketing Departments, so stronger business results could be achieved.
Call centre audits can be a great way to gain some real and useful insights into how to improve your customer facing operations. This post lets you in on what they are and how to run one effectively.
Recently, I had to deal with my Telecom supplier. As a result of the incredibly bad service I received, I’m putting it in pen to paper to give you a 19-point call centre review that you can do today to provide better service;- from the customer’s perspective!
Ensuring success in your next call centre tender evaluation is more than just using good project management techniques.