Customer Base Merger and Acquisition Services
Companies that are looking to grow through merger and acquisition activity are often looking to buy a company on order to increase its customer base.
The problem is that the very act of purchase is a customer loyalty disruption that can cause mass customer defection and loss of those very customers that have been acquired.
Genroe work with you to make sure that the customer base that you have investigated and purchased actually move with the acquisition and don't just disappear.
Pre-Transaction |
During-Transaction |
Post-Transaction |
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Our assessment looks beyond the traditional financial statements and focuses on the real and potential value of the customer base that you want to buy. Organisations usually concentrate on analysing the businesses revenue, cost and P&L figures. However, if it's the customer base that you are buying (as opposed to, for instance, infrastructure) addition information on customer attrition, quality of customer base (high medium low value ) and potential customer cannabilisation of your own customer base must also be investigated. This information can provide critical insight into how the business will perform AFTER it is purchased. And isn't that more important than how it performs before? Services we offer include consulting and investigation in the following areas
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During the transaction Genroe helps you to focus on paying the correct price and ensuring that the customer base can be successfully brought on board. Questions that we help you answer include:
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The period immediately post the transaction is the time of maximum company confusion and customer defection. Genroe provide services to help our clients bridge across this period and maximise customer retention. Our services include creating marketing and operation plans (and assisting in their implementation) specifically designed to retain customers over the transition period. Usually the number of customers defecting increases dramatically over this time as organisations struggle to integrate product and operational systems. We also assist our clients to re-mould the marketing teams from both companies into a single customer focused organisation. Services we offer include consulting and investigation in the following areas
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