Genroe success in the US

March 2009

As the credit crunch bites hard into the profits of US financial institutions, one small Australian company is helping them to stem the churn of their customers. Genroe's unique methodology in customer value optimisation and implementation is helping banks and insurance companies to create actionable opportunities that increase customer retention. Many of their clients have being performing customer segmentation and analytics for years, but Genroe's approach uncovers opportunities that are missed in other more traditional methodologies. Coupled with their practical implementation models, clients typically generate results within the first six months of engagement.