Articles
Increase Customer Retention
A customer saved is a customer earned -- actually a saved customer can be worth up to five new customers!
One of the simplest ways of increasing customer profitability is to simply increase customer retention. Increasing customer retention by just one or two percent can have a dramatic impact on the overall profitability of your business base.
Marketing and Call Centre Collaborative Design Makes Campaigns Rock
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By Stewart White |
I don’t want to sound as though I am preaching to the converted here as I know how difficult it can be to constantly be in charge of coming up with new concepts or offers that will grow your business whilst still providing positive ROI contributions!
But recently I worked with a client where I found that that the Marketing Department was the only source for campaign/offer, product and service ideas. Plus they were trying to do everything on their own!
What’s wrong with this you may ask?
Read more: Marketing and Call Centre Collaborative Design Makes Campaigns Rock
Bank Customer Retention Strategies
The creation and implementation of financial institution customer retention strategies, including bank customer retention strategies is one of the core strengths of the Genroe organisation.
There are a range of strategies that can be implemented and we tend to summarise them based on a customer's position in the customer lifecycle.
Strategic Uses for Competitions
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By Adam Ramshaw |
Every year, companies spend millions of dollars running business promotion competitions to improve new customer acquisition rates or increase product usage. While many of these competitions appear successful, just as many could easily provide greater returns. By changing your perception of competitions from being a tactical way to boost short term sales to a powerful tool in your marketing strategy, you can reap large returns.
Four Keys to Successful Competitions
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By Adam Ramshaw |
In today’s marketplace, consumers are bombarded with competitions as companies fight to attract new customers and retain their existing ones. Some companies are extremely successful in achieving their marketing objectives through the use of competitions, whilst others fail dismally. So why do some companies fail with competitions and others succeed? It’s all due to planning and implementation.
Here are four keys to making your competitions as successful as possible:
More Articles...
- Why Communicate with your Customers?
- Why do companies make it so difficult for customers to do business with them?
- Personalisation - Is it worth the effort?
- Customer Service = Customer Retention
- What drives Customer Retention?
- Are you wasting your time measuring Marketing ROI?
- Taguchi Testing: Double your e-newsletter conversions
- Generating higher profits by managing customers as financial assets
- Will Customer Experience Management grow up big and strong like its rich cousin CRM?
- 5 steps to effective Customer Loyalty Programs
- Customer Loyalty Surveys: Are you including all 3 critical elements
- Call centre campaigns: 5 set up questions every marketer should ask.
- Call centre execution: 7 ways marketers can improve conversions
- 9 Call Centre Reports Every Marketing Manager Must Have
- 6 ways you can use service to increase sales and lower costs in your contact centre
- Marketing people are from Mars and Contact Centre People are from Pluto
- 7 great tips for Call Centre resourcing
- AHT the sometimes forgotten Contact Centre ROI metric
- Call Centre Audits demystified
- Strategies for delivering customer value
- Do you know what your Marketing ROI is?
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